{"title":"Best Selling","description":"","products":[{"product_id":"firecrest-ultra-100x150mm-neutral-density-soft-edge-grad-filter","title":"Firecrest Ultra 100x150mm Neutral Density Soft Edge Long Grad Filter","description":"\u003cp\u003eGraduated filters (or more simply, grads) have the neutral density effect on half of the filter. The most common use for a graduated filter is to reduce the luminosity of a bright sky balancing it to the terrain below, providing a more neutral color representation than HDR techniques. It also provides a more authentic shot, with far less work required in post processing, too.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSoft edge grads are versatile multi-use filters used to balance the luminosity of a bright sky with the below terrain. The soft edge makes it effortless to insert into the scene, especially over bright horizons or mountains. This soft edge grad filter is an absolute must-have for any landscape photographer.\u003c\/p\u003e\n\u003ch5 style=\"padding-bottom: 0;\"\u003eUnique Lap \u0026amp; Polish Technique\u003c\/h5\u003e\n\u003cp\u003eOur signature Lap \u0026amp; Polish technique, was first reserved only for our cinema-grade filters, but is now used for our Firecrest Ultra Filters as well! This means your Firecrest Ultra Filters benefit from enhanced clarity and sharpness, making it one of the most optically flat filters in the world.\u003c\/p\u003e\n\u003ch5 style=\"padding-bottom: 0;\"\u003eDifferent Densities and Sizes\u003c\/h5\u003e\n\u003cp\u003eOur Firecrest Ultra Range is available in a wide range of circular threaded filters, and 100x100mm square for use in our Firecrest Filter Holder system. as well as a wide range of popular densities depending on the exposure you want, from 1 to 10 stops, 13 and 16 stops, and 18 to 24 stops.\u003c\/p\u003e\n\u003ch5\u003eFirecrest at the Forefront of Innovation\u003c\/h5\u003e\n\u003cp\u003eFirecrest created a new range of neutral filters that no other brand has been able to create! We bonded the filter coating in the center of two pieces of optical grade polished glass, shielding your filter from wear and tear, as well as giving it more strength than a single piece of glass.\u003c\/p\u003e\n\u003ch5 style=\"padding-bottom: 0;\"\u003ePut to the Test\u003c\/h5\u003e\nOur Firecrest Filters outsold all other filters this past year for the North American solar eclipse. Firecrest Ultra offers some of the highest densities ever seen in the photography market with up to 24 stops!\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Formatt KT America, Inc.","offers":[{"title":"0.3 (1 Stop)","offer_id":31056844783725,"sku":"FCU100LNDG0.3","price":151.67,"currency_code":"USD","in_stock":true},{"title":"0.6 (2 Stops)","offer_id":31056844816493,"sku":"FCU100LNDG0.6","price":151.67,"currency_code":"USD","in_stock":true},{"title":"0.9 (3 Stops)","offer_id":31056844849261,"sku":"FCU100LNDG0.9","price":151.67,"currency_code":"USD","in_stock":false},{"title":"1.2 (4 Stops)","offer_id":31056844882029,"sku":"FCU100LNDG1.2","price":151.67,"currency_code":"USD","in_stock":true},{"title":"1.5 (5 Stops)","offer_id":31056844914797,"sku":"FCU100LNDG1.5","price":151.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9934\/1677\/files\/firecrest-ultra-100x150mm-neutral-density-soft-edge-long-grad-filter-formatt-hitech-usa-1.png?v=1771879796"},{"product_id":"firecrest-85mm-starter-kit","title":"Firecrest 85mm Starter Kit","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"\"\u003eThe Firecrest 85mm ND Starter Kit comprises the following:\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eFirecrest 85mm holder with polarizer control wheel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e77mm Firecrest circular polarizer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eCPL rotates using unique geared system within the holder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e77mm, 72mm, 67mm, 58mm Step Rings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eLuxury pouch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eFirecrest ND 1.8 85x85mm (6 stops)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eFirecrest GND 0.9 85x110mm (3 Stops)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Formatt KT America, Inc.","offers":[{"title":"Default Title","offer_id":31057016750189,"sku":"FC85NDSK","price":270.83,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9934\/1677\/products\/firecrest-85mm-starter-kit-formatt-hitech-usa-1.jpg?v=1666973369"},{"product_id":"firecrest-85mm-holder-kit","title":"Firecrest 85mm Holder Kit","description":"\u003cdiv class=\"container\"\u003e\n\u003ch5\u003eLightweight and Strong\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-6\"\u003eOur Firecrest 85mm holder is constructed from high-quality lightweight materials; the body is aircraft grade matt anodized aluminum. The slots are made from a high-grade Nylon that cannot scratch your glass or resin filters.\n\u003cp\u003eThis results in an extremely solid holder which weighs only 110g with included circular polarizer installed\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003ch6\u003eQuick and Secure Setup\u003c\/h6\u003e\nThe holder fits directly to the included rotating 77mm circular polarizer (CPL). The holder is secured with the simple twist of a thumb screw giving you a secure mechanical contact you can trust. It is so simple you can operate it with a single hand!\n\u003cp\u003eThe integrated gasket seals the unit protecting your images from unwanted reflections, filter flex, or light leaks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003ch6\u003eUltimate Control\u003c\/h6\u003e\nThe precision geared ring means you can rotate the included Circular Polarizer independently of the holder's orientation giving you ultimate control of your images and composition.\u003c\/div\u003e\n\u003cdiv class=\"col-md-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003ch6\u003eIntegrated Circular Polarizer\u003c\/h6\u003e\nThe holder comes with our high grade full sized rotating 77mm circular polarizer. Operated from an independent side wheel for quick composition and use easily without sacrificing control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Formatt KT America, Inc.","offers":[{"title":"Default Title","offer_id":31056846618733,"sku":"FC85HOLK","price":130.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9934\/1677\/products\/firecrest-85mm-holder-kit-formatt-hitech-usa-1.jpg?v=1666973369"},{"product_id":"magnetic-firecrest-100mm-holder-kit","title":"Firecrest 100mm Magnetic Holder Kit with 86mm CPL","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe new Firecrest Magnetic holder system builds on the strengths of the tried and tested Firecrest system with additional enhancement in the introduction of the magnetic CPL attachment. The weakness of the old holder was the removal of the CPL. Although secure and functional, the feedback was it could be awkward to unscrew in the field if the weather was cold. So the system was redesigned to allow this to be done magnetically. At the same time, we designed a magnetic metal lens cap so that the rotating ring could remain attached to the lens speeding up use. The lens cap can also be used when transporting the holder on the camera, giving more peace of mind when using the system.\u003c\/p\u003e\n\u003cp class=\"\"\u003eThe Kit includes:\u003c\/p\u003e\n\u003cp class=\"\"\u003eFirecrest 100mm Magnetic Holder Kit\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e86mm Magnetic Firecrest CPL\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e86mm - 86mm Magnetic geared adaptor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e86-82mm Magnetic geared adaptor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e86mm - 77mm step down ring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e86mm - 72mm step down ring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e1x Set of vented end caps \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e1x Set of closed end caps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e1x Spare slot kit including longer screws for 3 slot set up and Allen key\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003e1x Holder carrying pouch \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e1x Magnetic metal lens cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e*Looking for a 46mm, 52mm, 58mm, 62mm, and 67mm Step Ring? Click the URL link \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/formatt-hitechusa.com\/products\/step-up-ring-for-firecrest-100mm-holder\" title=\"Step-Up Ring for Firecrest 100mm (MKI\/MKII) Holder\" data-mce-href=\"https:\/\/formatt-hitechusa.com\/products\/step-up-ring-for-firecrest-100mm-holder\"\u003ehere\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e. Will require use of the 86-82mm Magnetic Rotating Adapter Ring (included).\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Formatt KT America, Inc.","offers":[{"title":"Default Title","offer_id":43301931679993,"sku":"FC100HOLKM","price":189.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/9934\/1677\/products\/firecrest-100mm-magnetic-holder-kit-with-86mm-cpl-formatt-hitech-usa-1.jpg?v=1666973372"}],"url":"https:\/\/formatt-hitechusa.com\/collections\/best-selling.oembed?page=4","provider":"Formatt Hitech USA","version":"1.0","type":"link"}